If you want to seamlessly optimize your SEO content while also streamlining your workflow, keyword clustering is the SEO tactic to use. What is the most enjoyable aspect? Keyword clustering is a relatively simple process, and Google SERPs provide you with all of the information you need to make an educated decision on how to proceed.
It’s a time-consuming process, but trust me when I say it’s worthwhile. If done correctly, this tactic will benefit your SEO and marketing strategy for years to come.
So, how do you go about doing it, and why is it important? Let’s see what happens!
The Advantages of Keyword Clustering
Keyword clustering has commercial value in addition to SEO and marketing. Although its primary goal is to assign keywords to content pieces and content types in order to secure organic rankings, it also lays the groundwork for your marketing team’s efforts over the next six months (or more!).
A company can expect to benefit from keyword clustering in the following ways:
Create content that better serves the buyer by gaining a deeper understanding of search/keyword intent via Google data.
Create a content architecture or plan that, through content repurposing, feeds into other marketing efforts. When done correctly, keyword clustering can help with public relations, PPC, social media, newsletters, marketing automation, and more.
Aligning marketing teams can boost business productivity. Expect SEO and writing teams to have a strategy in place for at least six months.
Reduce the possibility of cannibalization — because you’ve already mapped your keywords, there will be no duplicates, and you’ll know what to link where and with what anchor text.
Because you have keywords to target over time that can be scaled indefinitely, create a clear plan of action for SEO content that provides long-term scalability.
Increase your visibility in the SERPs by optimizing your website’s pages.
Increase your chances of getting featured snippets by analyzing SERPs to see what other articles rank for, what they cover, and, as a result, what you should include in your own content.
How to Use Keyword Clustering to Effortlessly Optimize Your SEO Content
1) Cluster in conjunction with SERP analysis
The first thing to determine when conducting SERP analysis is the content vertical — what is ranking for your desired keyword? Is it more likely to be home pages, product pages, service pages, collection/category pages, or articles? Whatever it is, that is the type of content you must produce. If Google SERPs show eight articles and two product pages, your site is most likely to rank with an article. If it’s ranking product pages and you’re not selling anything, this keyword isn’t for you, no matter how relevant it appears.
After you’ve determined that you can add that page to your site, dig a little deeper to discover what kind of material appears on the top pages of websites that are most similar to yours in terms of niche and domain authority. Consider the themes discussed, as well as the headlines, images, videos, and GIFs.
This investigative work allows you to learn exactly what your audience wants so that you can serve them in the most meaningful way possible. It also ensures that you always create content with a high search volume that has a chance of ranking.
2) Employ keyword clustering to identify new content opportunities.
Another method for determining what content to create, as well as new content opportunities, is to use SERP features and prioritize them.
Examine for features and formatting like featured snippets, video, images, knowledge panels, and “people also ask” (PAA). PAA is especially helpful because it contains a plethora of questions, many of which can be answered within your content. Other questions may necessitate the creation of a new article or page entirely, allowing you to begin developing your content architecture and internal linking strategy.
Furthermore, by incorporating these features, you will cover more ground on your chosen topics, increasing keyword density and closing the gap on your competitors. Furthermore, your content will be written in the language of your target audience rather than your assumed keywords.
Keyword clustering is extremely effective. The graph below depicts one article’s journey through the Google SERPs. It ranks for 50 clustered keywords and contains PAA questions. This article received a featured snippet, image rankings, 9.37k clicks, 68.9k impressions, 13.6 percent CTR, and an average of six minutes spent on the page. Oh, and this was accomplished before a single website directly linked to the article.
3) Select the most relevant keyword for the content (then use internal linking, naturally)
Keyword clustering reveals opportunities that you might have missed otherwise. You can determine the best angle to write in order to suit your focus keyword and your online presence if you gather multiple keywords that all sit within one article or web page.
You will have a list of keywords to choose from, and you can use their search volume, competition, and your website’s domain authority to determine the best keyword to focus on right now.
It also implies that you can use meaningful anchor text as part of your internal linking strategy. Using the graph above as an example (“This specific article is about messages to write in a book gift…”), the anchor text “messages to write in a book gift” is not the focus keyword. The focus keyword is “what to write in a book as a gift,” which does not seem natural in the context above.
An internal link using relevant keywords was easily slotted into a grammatically correct sentence thanks to a selection of clustered keywords. Finally, rather than writing your content around your keywords, you can incorporate them into it.
4) Bid farewell to cannibalization.
You could argue that you can avoid keyword cannibalization without clustering keywords, but are you correct?
If you know which keywords you’ve used where, you should have no (well, maybe a little bit) keyword cannibalization. You will not make the error of assigning a focus keyword to two content pieces – or, more subtly, creating two content pieces for keywords that should have been clustered and covered in one article.
You might be surprised at what belongs within the same content piece if you cluster keywords and analyze SERPs.
Consider the terms “Rubik’s Cube method” (260 searches per month) and “How to Complete a Rubik’s Cube” (590 searches per month).
Without looking at the SERPs, one might be tempted to use “Rubik’s Cube method” as a focus keyword for an article that discusses various methods, whereas “how to complete a Rubik’s Cube” would be a step-by-step guide. Fortunately, Google SERPs make it abundantly clear that these two keywords can — and should — be used on the same web page to avoid cannibalization and poor-performing articles because they simply do not cover the topics completely.
5) Keyword clustering simplifies the SEO content strategy and boosts productivity.
There is no avoiding keyword clustering. While it does add a significant amount of time to the keyword research process, it saves a significant amount of time in the long run. The more keyword research and clusters you can create early on, the better your Google rankings and marketing strategy will be.
The main advantage is objective content planning. If you use keyword clustering to develop a clear plan of action for SEO content for each and every page on your website, as well as jot down suitable content ideas for the future, you’ll be left with long-term scalability, because you’ll have keywords to target over time that can be scaled indefinitely. Get the help of a digital marketing agency. Hiring and partnering with a Digital Marketing Agency is the easiest and quickest approach to succeed in marketing.
Your team can work from a single document that details which keywords live where, what content is required to rank, and how that content can be repurposed for use across the marketing landscape.
Author Bio
Anji Kahler
Anji writes for Technical, Digital marketing, and SEO-related topics additionally; she has had a passion for the technology industry for more than ten years, Anji has become an experienced technical writer in this industry. She works in an Amazon Marketing Agency Called Winalll. Her goal is to help people with his vast knowledge to assist them with his best suggestions about different activities: Seo Updates, Digital marketing updates.
